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Ahmedabad (Gujarat) [India], August 23: Tanishq, India’s most trusted jewellery brand from the House of Tata, unveiled the much-awaited ‘Festival of Diamonds 2025 – Sparkle Your Way’ at Palladium Ahmedabad, Gujarat’s first and only luxury mall. The evening also marked the exclusive launch of Tanishq’s latest masterpiece – the Élan Collection – a breath-taking fusion where delicate gold jali craftsmanship meets the timeless sparkle of natural diamonds. r
This special showcase brought together 60+ high-net-worth individuals for an evening of refined luxury and artistic indulgence. Guests had the first opportunity to discover and experience the Élan Collection, designed for the modern woman who embraces versatility, individuality, and self-assurance in her style. With over 10,000 diamond jewellery styles starting at just ₹15,000, the Festival offers everything from minimal everyday pieces to grand statement-makers.
At the heart of the Festival’s campaign is versatility — celebrating diamond jewellery styled for everyday life. From denim to satin, brunch to boardroom, Tanishq’s designs mirror the many facets of the modern woman’s personality, ensuring her sparkle speaks every day, not just on special occasions.
Lending star power to the campaign are rising icon Alaya Furniturewala and the graceful Teju Ashwini. Together, they bring alive the spirit of versatility, individuality, and celebration that defines this edition, embodying the Élan Collection’s essence of timeless style with a contemporary edge.
To make the celebration even more rewarding, Tanishq is offering a limited-time discount of up to 20% on the MRP of diamond jewellery until 25th August 2025. Unlike typical promotions that apply only to the stone or carat value, this exclusive offer extends to the entire piece — making it the perfect moment to invest in fine diamonds.
The elegant evening at Palladium Ahmedabad featured a bespoke F&B experience by Caffe Allora and an artisanal craftsmanship workshop by Scentido, India’s leading niche perfumery, where guests explored the uniqueness of fine fragrances.
As the jewel in Ahmedabad’s retail crown, Palladium Ahmedabad continues to be the city’s most aspirational shopping destination, bringing together the finest global and Indian brands in a worldclass setting that redefines luxury retail.
Celebrate Tanishq’s Festival of Diamonds 2025 and immerse yourself in the beauty of the Élan Collection at Palladium Ahmedabad before 25th August 2025 to enjoy the exclusive offers
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